In 2021, Xbox and Halo hit their 20th anniversary and went all out with a special edition Xbox Series X. Our design for this one-of-a-kind console packaging had creative Halo elements and references on every piece. From a starry surface printed on the product wrap to crafting a stunning "underbox" that could stand on its own, turned a disposable box into a collectable keepsake.
In the wild unboxing
Agency: TGD / www.tengundesign.com
Client: Xbox
Art Direction + Design: Johann A. Gómez
Executive Creative Director: Zoe McNamara
Design Director: Aaron Jacobo
3D Creative Director: Chanelle de Nysschen
Production Director: Ian Shulman
3D Art Director: David Gaitan
Senior Production Designer: Amy Curtiss
Senior Designer: Jeff Anderson
Associate Designer: Katherine Taylor
Senior 3D Artists: Jammy Chong, Steve Worden, T Kihara
Senior Visual Artist: Kole Montross
Senior Retouch Artist: Erin Steelman
Senior QA Specialist: Jessica Larkin
Technical Producer: Lauren Krause
Senior Project Managers: Taylor Baker, Carly Buwalda, Bridget Boyes, Aimee Babcock
Project Coordinator: Taryn Toevs
Design Director: Aaron Jacobo
3D Creative Director: Chanelle de Nysschen
Production Director: Ian Shulman
3D Art Director: David Gaitan
Senior Production Designer: Amy Curtiss
Senior Designer: Jeff Anderson
Associate Designer: Katherine Taylor
Senior 3D Artists: Jammy Chong, Steve Worden, T Kihara
Senior Visual Artist: Kole Montross
Senior Retouch Artist: Erin Steelman
Senior QA Specialist: Jessica Larkin
Technical Producer: Lauren Krause
Senior Project Managers: Taylor Baker, Carly Buwalda, Bridget Boyes, Aimee Babcock
Project Coordinator: Taryn Toevs
